Everyone's peace of mind and passion

We, Peace and Passion (say Peace!) is a social start-up established by Dr. HIRANO Satoshi (The National Institute of Advanced Industrial Science and Technology, AIST Japan) with AIKAWA Kazuki (Tsukuba University), researchers and students from, Keio University, Ibaraki University, and others.

In order to resolve the economic inequality issue and the global warming issue, we have developped and operateed Demandic which based on demand economics and patents on the H-Market model developed by Dr. Hirano. Also we have started the Demandic Ocean Project to revitalize local economies. Our mission is "Everyone's peace of mind and passion" through the people's cooperation, science, and technology. We are committed to cutting-edge research and development every day to realize the mission all over the world.

Peace and Passion supports the United Nation's SDGs activities. We will realize 1. Zero poverty; 2. Zero Hunger; 8. Decent work and economic growth; 10. Reduced inequalities; and 16. Peace.


Demandic: A place for realizing your and everyone's wants and contribution with cooperation.

Banban board: A decidable app for decision making for shopping and work.


We pursue our art. When in doubt, we follow our mission and conscience.
We all are friends and learning animals; we read newspapers and books everyday. In summer we climb mountains and enjoy bodyboards at the beach. No smartphone or caffeine addicts here.
The workday starts at 8:30 with cheerful greetings for everyone. No suits. Ten-minute break every hour. We take lunch in the greeful university and take a walk. We usually go home at 18:30 and go to bed before 22:30.



HIRANO Satoshi, Ph.D.
  • Founder and Chairperson, computer scientist, software artist, and social entrepreneur. Received Nikkei BP Technology Award, Japan Business Federation Chairman's Award, etc.
  • Senior research scientist, the National Institute of Advanced Industrial Science and Technology (AIST)
  • Research fellow, Institute of Industrial Science, the University of Tokyo, Japan
  • Born in Tokamachi Niigata, Japan on February 17, 1962.
  • Ph.D. on computer science from Graduate School of engineering, the University of Tokyo
  • Master's degree of management engineering from Graduate School of engineering, University of Electro Communications
  • Electro Technical Laboratory, Ministry of Trade and Industry, Japan
  • Former part-time lecturer at Tokyo Institute of Technology
  • Works Luncho: Common value index for the economic inequality issue, HORB, Demacs, hterm, hml, and Ring Server. They have been used in major universities and companies in the world includes MIT, IBM, Japan Aerospace Exploration Agency (JAXA), High Energy Accelerator Research Organization, and others.
  • Executive director, founding member, social entrepreneur
  • Born in 1995 in Mishima Shizuoka, Japan
  • Bachelor of engineering from the College of Engineering Systems, University of Tsukuba
  • In the doctoral program of Graduate School of Systems and Information Engineering, University of Tsukuba
  • Completion of Tsukuba business school

Collaborative staff

Christopher Connelly, Ph.D.
  • Language group, documentation
  • BA from Harvard University
  • Ph.D. computer science from Graduate School of engineering, Duke University
  • Technologist at a major American IT company
SUZUKI Shinji, Ph.D.
  • Launch group
  • BA from University of Tokyo
  • Ph.D. on computer science from Graduate School of engineering, the University of Tokyo
  • Consultant, full stack software developer


Illustration creator kabu
  • Copyright 2020 kabu


Check our hiring page.

Company profile

Name Peace and Passion Inc.
Address 105 2-4-1, Amakubo, Tsukuba, Ibaraki, Japan, 305-0005
Foundation Founded in 2015 by Hirano Satoshi
Executive director Aikawa Kazuki
Phone +81-29-845-4668
Contact us from the inquiry form. Please don't contact us for sales purposes.
Capital 10.60 million yen
Remarks An AIST start-up
A University of Tsukuba start-up


Name Peace and Passion Research Institute (PAPRI)