Peace and Passion


Everyone's peace of mind and passion

We, Peace and Passion (say Peace!) is a social start-up established by Dr. HIRANO Satoshi (The National Institute of Advanced Industrial Science and Technology (AIST), Japan) with AIKAWA Kazuki (Tsukuba University), researchers and students from AIST, University of Tsukuba, Keio University, Ibaraki University, and others. In order to resolve economic inequality, we develop and operate Demandic which based on demand economics and patents on the H-Market model developed by Dr. Hirano. Also we have started the Demandic Ocean Project to revitalize local economies. Our mission is "Everyone's peace of mind and passion" through the people's cooperation, science, and technology. We are committed to cutting-edge research and development every day to realize the mission all over the world.

Social business focuses on addressing social problems through business methods rather than maximizing profits.

Our plain office is located next to a university dormitory in beautiful Tsukuba, an hour north of Tokyo. We have many nice and cheap shops and restaurants for students. We take lunch in the large greenful university and take a walk everyday. Our office is small yet, but we are full of energy and we believe this is nearly one of the best places for start-ups in the world.

Peace and Passion supports the United Nation's SDGs activities. We will realize 1. Zero poverty; 2. Zero Hunger; 8. Economic growth; 10. Reduced inequalities; and 16. Peace.


We pursue art. When in doubt, we follow our mission and conscience.
We all are friends and learning animals; we read newspapers and books everyday. In summer we climb mountains and enjoy bodyboards at the beach. No smartphone or caffeine addicts here.
The workday starts at 8:30 with cheerful greetings for everyone. No suits. Ten-minute break every hour. We take lunch in the greeful university and take a walk. We usually go home at 18:30 and go to bed before 22:30.



HIRANO Satoshi, Ph.D.
  • Founder and Chairperson
  • Senior research scientist, the National Institute of Advanced Industrial Science and Technology (AIST)
  • Research fellow, Institute of Industrial Science, the University of Tokyo, Japan
  • Born in Tokamachi Niigata, Japan on February 17, 1962.
  • Ph.D. on computer science from Graduate School of engineering, the University of Tokyo
  • Master's degree of management engineering from Graduate School of engineering, University of Electro Communications
  • Electro Technical Laboratory, Ministry of Trade and Industry, Japan
  • Former part-time lecturer at Tokyo Institute of Technology
  • Computer scientist, software artist, and social entrepreneur. Hobby: economics.
    Dr. Hirano is designing and implementing Demandic based on his demand economy and H-Market model. He founded "Peace and Passion" and the Demandic Ocean project. He is the author of several popular open source software tools and his work had been widely used in universities and companies all over the world. His HORB object request broker is the world's first inter-operable and widely used distributed object technology for Java, and has been licensed by IBM, MIT, Japan Aerospace Exploration Agency (JAXA), High Energy Accelerator Research Organization and others. Other major works are Demacs (DOS port of GNU Emacs), hterm, hml, and Ring Server.
  • Executive director, founding member, social entrepreneur
  • Born in 1995 in Mishima Shizuoka, Japan
  • Bachelor of engineering from the College of Engineering Systems, University of Tsukuba
  • In the doctoral program of Graduate School of Systems and Information Engineering, University of Tsukuba
  • Completion of Tsukuba business school

Collaborative staff

Christopher Connelly, Ph.D.
  • Language group, documentation
  • BA from Harvard University
  • Ph.D. computer science from Graduate School of engineering, Duke University
  • Technologist at a major American IT company
SUZUKI Shinji, Ph.D.
  • Launch group
  • BA from University of Tokyo
  • Ph.D. on computer science from Graduate School of engineering, the University of Tokyo
  • Consultant, full stack software developer


Illustration creator kabu
  • Copyright 2020 kabu

Demandic is here. Just check it!


Check our hiring page.

Company profile

Name Peace and Passion Inc.
Address 105 2-4-1, Amakubo, Tsukuba, Ibaraki, Japan, 305-0005
Foundation Founded in 2015 by Hirano Satoshi
Executive director Aikawa Kazuki
Phone +81-29-845-4668 (Contact us from the inquiry form)
Don't contact us for sales purposes.
Capital 10.60 million yen
Remarks AIST start-ups
University of Tsukuba ventures


Name Peace and Passion Research Institute (PAPRI)
  • Copyright 2020 Peace and Passion
  • Copyright 2020 National Institute of Advanced Industrial Science and Technology, Japan (AIST)
  • Demandic and Peace and Passion are Peace and Passion's registered mark.
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